NEO WATER
CATALOG DESIGN

In the catalog design project for NEO Water, a comprehensive and professional promotional material was created for the water chemicals sector. The primary goal of the project was to effectively present the brand's product range and technical details to potential clients and business partners.

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Design Concept:
The catalog design was based on a modern and clean design language that reflects the brand's technical and industrial structure. A simple yet technology-focused design approach was adopted to emphasize the environmental and industrial significance of water treatment solutions. To ensure a smooth flow of information, product categories were clearly divided into sections, and a straightforward layout presenting technical information in clear language was preferred for each product.

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Color and Visual Elements:
At the center of the design was the emphasis on NEO Water’s clean and sustainable water solutions. In this regard, shades of blue and green were used as the primary colors, representing the freshness of water and the vibrancy of nature. In sections dense with technical information, minimal icons and graphics that do not distract the reader were chosen to create a professional appearance.

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Typography and Content Layout:
The contents were presented using a highly readable, simple typography suitable for technical information. Titles, subtitles, and details for each product were meticulously organized. Additionally, the catalog clearly presented the products' technical specifications, as well as their applications, advantages, and methods of use.

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Areas of Use and Sector Focus:
The catalog illustrated the broad applications of water chemicals and how they are utilized in various sectors, from treatment plants to industrial solutions, supported by visuals. Solutions specially developed according to the needs of the sectors were detailed under relevant sector headings.